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Fight ($FIGHT) is the official IP token of combat sports — the licensed Web3 ecosystem that turns fight fandom into identity, reputation, and ownership. Backed by a multi-year partnership with UFC, Fight connects millions of fans, athletes, and creators through a unified experience where engagement earns value. Each fight week becomes an on-chain event: fans claim their FightID, earn FP (Fighting Points), and use $FIGHT across fighter communities, merch, and rewards. Fight is not a product — it’s a movement. If you struggle but still show up, you are Fight.

Mirai is a case study in decentralized character creation, exploring how AI-powered virtual humans can evolve through meme culture, social platforms, and community-driven IP. It represents a new frontier for virtual identity, where digital beings are not only content creators but autonomous entities with long-term value and potential across Web3 ecosystems.